§ The publication for AI-driven search

Search didn't die. It changed interfaces.

GEO, AEO, programmatic SEO, and Claude skills: analysis, tested tutorials, and original data on how brands get discovered when AI answers the query. No fluff, no vendor spin, everything tested before published.

GEO →AEO →LLM SEO →Claude Skills →pSEO →

§ Latest analysis

Claude Skills & AI Workflows

How to Record a Claude Skill by Screen Recording (No-Code)

Record a Claude Skill by screen-recording a task once and narrating it. How the no-code feature works, the steps, plans, limits, and best uses in 2026.

Read the full piece →

§ Recently published

LLM SEOChatGPT Ads: What the Sponsored Layer Means for AEOChatGPT ads now sit below its answers for Free and Go users. Here's how the paid layer works, whether it touches organic citations, and what AEO teams do now.Jul 23 LLM SEOHow ChatGPT Picks Its Sources: The 4 Retrieval PipelinesHow ChatGPT picks sources, decoded from its network traffic: the four retrieval pipelines (Labrador, Bright, Oxylabs, SERP) and why your citation keeps moving.Jul 21 LLM SEOWhat Is llms.txt? (And Should You Ship One in 2026)What is llms.txt, and does it help AI visibility? Google ignores it and studies show no citation lift, but here's the one place shipping one still pays off.Jul 18 LLM SEOWhich AI Engines Actually Send Traffic? ChatGPT vs Claude vs PerplexityChatGPT sends 92.4% of AI referral traffic across 6.77M sessions. See how Claude, Gemini, and Perplexity compare, and why usage share isn't traffic.Jul 16 AEOAEO vs SEO vs GEO: What Each One Actually MeansAEO vs SEO vs GEO explained: SEO ranks a clickable link, while AEO and GEO get you cited inside AI answers. What each term means and which to actually do.Jul 14 GEOGoogle's GEO Guidance: The AI-Search Myths It Just DebunkedGoogle's GEO guidance debunks five AI-search myths: llms.txt, content chunking, AI-only schema, and more. What Google's 2026 docs actually tell you to do.Jul 11 GEOGEO vs SEO: What Actually ChangesGEO vs SEO in 2026: the same authority signals, a different target. What actually changes when AI answers the query, and what Google says stays the same.Jul 9 Claude SkillsWhat Are Claude Skills? The Complete GuideClaude Skills are folders of instructions and scripts that teach Claude to do specialized tasks. What they are, how they work, and how to use them in 2026.Jul 7

§ What we cover

The whole stack of AI-era discovery.

Generative Engine Optimization

How to get your brand recommended by AI: GEO strategy, tactics, tools, and data for ChatGPT, Perplexity, Gemini, and Claude.

Explore →

Answer Engine Optimization

Winning the answer, not just the ranking: AEO playbooks, AI Overviews optimization, schema, and zero-click strategy.

Explore →

LLM SEO & AI Visibility

Getting cited by large language models: llms.txt, LLM optimization, AI citation tracking, and visibility measurement.

Explore →

Claude Skills & AI Workflows

Tested Claude skills, tutorials, and agentic workflows for marketers, SEOs, and builders. Every skill actually installed and run.

Explore →

Programmatic SEO

Building search-optimized pages at scale: strategy, templates, real examples, and how AI changes the pSEO playbook.

Explore →

AI Search Glossary

Plain-English definitions for the vocabulary of AI-driven search: GEO, AEO, LLMO, AI Overviews, citations, and more.

Explore →

Data & Research

Original studies and statistics on AI search: who gets cited, what's growing, and what the numbers actually say.

Explore →

Ready · or not

Reading is free. Winning is faster with help.

We run programmatic SEO and AI-search programs for founders and small teams. Book a 15-min call.